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Oracle Responsys (B2C) Education Pass – Live Virtual (LVC) & Digital Courses

The Oracle Responsys (B2C) Education Pass provides basic to advanced training for marketing professionals seeking training on Oracle Responsys. It covers the essential skills and concepts of using Responsys, as well as modern marketing best practices and how to apply them. The training curriculum prepares marketers to use Responsys to orchestrate personalized B2C cross-channel marketing engagements.

With this education pass, you’ll have the option to take courses via live instructor-led sessions or by viewing the onDemand video versions of training. Web-based courses are also provided. Choose to follow a structured learning path to earn the B2C Master accreditation at no extra cost, or simply take courses on your schedule to help you succeed in becoming a modern marketer.


Program Details
Training Included:

Getting Started with Oracle Responsys

A combination of best practices and hands-on product learning orients new users to the capabilities of Oracle Responsys. You must complete the Responsys Essential Series to achieve the B2C Master accreditation..



Modern Marketing Best Practices

Learn industry concepts and accepted guidelines for effective marketing campaigns. These courses are recommended for all marketers. No prior Oracle Responsys product knowledge is required.

B2C Supplementary Learning

Additional courses offered to learn advanced concepts and skills. New courses are added periodically; these courses are not currently required for any accreditation.

QuickCast Courses

Make the most of your limited time with these compact self-paced training videos.

Who This Education Pass Is For:
  • Marketing professionals
With This Education Pass You’ll Learn How To:
  • Get started using Responsys
  • Navigate the application and understand how data and campaign components are stored and organized
  • Create, test and launch Responsys campaigns; upload and manage cross-channel campaign assets
  • Use Responsys Program Designer to create automated multi-step cross channel programs
  • Access and modify campaign reports using the Insight analytics reporting tool
  • Leverage best practices and solutions for building complex filters employing date and logical criteria, as well as compound conditions
  • Build and implement typical SMS campaigns using templates
  • Create and test Push campaigns; deploy and analyze responses through push reports
  • Use Connect to configure, schedule and launch import and export jobs.
  • Leverage best practices to segment your list and measure the impact engagement has on your deliverability
  • Leverage best practices for email deliverability and segmentation, gain more knowledge around proper permission practices, and learn strategies to increase engagement
  • Leverage B2C strategies with a focus on the customer lifecycle, omnichannel marketing, and customer satisfaction