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Oracle BlueKai (DMP) Education Pass – Live Virtual (LVC) & Digital Courses

The Oracle BlueKai (DMP) Education Pass offers training in the Oracle Data Management Platform (DMP) training to help marketers manage data from multiple sources . Learn how to render valuable marketing information, leading to better business decisions. Training covers the fundamentals of using the Oracle DMP, optimizing your DMP efforts and modern marketing best practices.

The DMP education pass gives you students the opportunity to take courses via live, instructor-led sessions or to view the onDemand video versions of training. Web-based courses are also provided. Follow a structured learning path to earn the DMP Master accreditation. Accreditation is offered with the pass, at no extra cost. Or, you can choose to take the individual courses in any order to reach your training goals.


Program Details
Training Included:

Getting Started With the Oracle Data Management Platform (DMP)

Learn the functionality of the Oracle DMP and explore best practices. These courses are required to achieve the DMP Master accreditation..



Modern Marketing Best Practices

Review and put into practice the latest industry guidelines for effective modern marketing campaigns. Courses are recommended for all marketers.

DMP Supplementary Learning

Additional courses are available to increase skill and advanced knowledge in the DMP. These courses are not currently required for accreditation.

QuickCast Courses

View short skills videos focused on DMP education to add to your platform skill set.

Who This Education Pass Is For:
  • Marketing Professionals
With This Education Pass You’ll Learn How To:
  • Get started using the DMP
  • Understand the fundamentals of data management platforms
  • Use the DMP to target the right customer, at the right time, on the right channel, with the right message
  • Examine how the Oracle DMP collects and classifies customer data
  • Create audience segments for targeted marketing campaigns
  • Configure App Partners to serve marketing materials
  • Create targeted marketing campaigns to activate defined audiences
  • Generate and analyze reports to optimize audience and campaign performance
  • Explore a process for documenting a data strategy
  • Explore the best practices of each phase of the data implementation cycle: data discovery, data classification, data ingest, and data activation